Launch a voter-targeted digital ad in minutes from anywhere.
Use the self-service interface to launch your campaign, providing your own creative or using our tool.
Packages start at $500 so any local or down ballot Democrat can target voters online.
We use the same tech pioneered by DSPolitical for major statewide and national elections.
What, exactly, gives a state representative the online ad sophistication to match Obama’s? It’s a new site, launched earlier this month, called DemocraticAds.com. The creators of the site, the D.C.-based firm DSPolitical, has bought up about 600 million browser cookies that contain personal details about some 150 million voters in the United States. Their service is able to take the information contained in a person’s “cookies” and match it against data collected about their voting profile to serve up targeted ads. […] In the old days, i.e., two years ago, hiring an ad buyer to generate such an ad campaign cost at least $20,000. But using DemocraticAds.com, [Maine State Representative Henry] Beck’s ads target the most valuable voters in his district of 8,700 residents along the banks of the Kennebec River for a fee that starts at just $500.
Select the geographic boundaries to run your campaign in. You can run campaigns state-wide or by congressional, county, or legislative district.
Choose your target demographics, date range, display mediums, and budget. You will see your impression and cost quote adjust in real-time as you adjust the parameters.
You can choose to upload your own creative, use one of our ad templates to build your display ads, or work with one of DSPolitical's designers to create something completely custom.
I’ve been elected to the Maine House of Representatives four times. Until DemocraticAds.com my options for efficient voter contact were mostly limited to door-to-door canvassing and direct mail – both effective but time intensive. Thanks to DemocraticAds.com I can now target the voters I need to win with banner and video ads online and on cell phones. I can even change the ads on the fly to adapt to breaking news and last-minute attacks from special interests or my opponent. For down ballot and local Democratic candidates like me, the targeting sophistication that DemocraticAds.com offers is a real game changer.
Before DemocraticAds.com launched in September, the ability for Democratic campaigns and progressive causes to target the exact right voters they need to win with digital ads online and on mobile devices was reserved for major statewide and national campaigns with huge budgets. That made no sense — especially when you consider the fact that of all the candidates for public office, local and down ballot candidates have the most to gain from being able to target voters based on specific criteria — like the district they are running in. They have limited budgets and smaller voting universes making targeting very important.
I recently used DemocraticAds.com to support a local bond measure that will help expand ‘The Derek Zoolander Center for Kids Who Can't Read Good and Want to Do Other Stuff Good Too.’ It was so easy I didn’t even need to stop sipping my Orange Mocha Frappuccino. Is there more to life than being really, really, really, ridiculously good looking? We may never know. All I know is that DemocraticAds.com is changing the face of politics — whatever a politics is.
For a campaign to take advantage of more targeting options would require either that campaigns maintain their own data and infrastructure, as the Obama campaign did, or use vendors that have already assembled voter data and television viewing habits. [...] there is DemocraticAds.com, by online firm DSPolitical, aimed at local and state races. Such platforms, which allow campaigns to choose and assemble a target audience without having to gather the relevant data piecemeal.